Remember the phrase adapt or perish? Well, it not applies to nature but also businesses. Technology is changing at lightning speed, and every business needs to keep pace with the changes.
We are living in a digital world whereby a one-size-fits-all strategy would work for certain situations only. Actually, the more intuitive and creative your business is, the easier it will be for it to keep up with emerging trends. Worry not for social media is here to keep you at per with your competitors and customers alike.
Simply defined, Social Media Management is the process of managing and participating in online social conversations and interactions across various platforms.
Social Media Management is more than just posting updates on your various social media platforms. It also encompasses a significant feature; engaging your audience in the right way. By engaging with your audience, you will be creating content that real people would want to read and share the various social networks.
It’s paramount that you respond to customers anytime they reach out to you. They want to see a fast and satisfying response to any query, issue, or concern they may have.
The manner at which you engage them and reply to their comments, tweet, or even the speed at which you do it will matter a lot. If you combine social media management and social media engagement chances are you will stay aware of what people are saying about your brand and possibly fulfill your customer’s social expectations.
Managing your brands’ social media platforms will involve a few critical tasks, which in essence are necessary for any business:
Choose the right social media platform for your business
Before you embark on putting together a social media management strategy, ask yourself, are your customers on Facebook, Tweeter, LinkedIn, or Instagram? Is it necessary to create a social profile for every social media platform out there?. Depending on the industry that your business or organization operates in, coupled with the type of customers you will be able to make a more transparent decision on which platform to invest your time and resources. Here is a brief overview of the various social media platforms that your business might consider:
Facebook – If Google is the mother of all search engines, then Facebook is the mother of social media platforms. By an extensive margin, it’s the most prominent social network worldwide. By the end of 2018, it had more than 2.3 billion global monthly active users. Its users come from diverse backgrounds, and it has a delicate balance of genders and age groups. This makes it an excellent avenue for businesses that want to reach out to a diverse demographic wider audience.
Twitter – Based on the third quarter of 2018, twitter had 335 million active users; currently, it’s one of the leading social media platforms. Via update feed, a registered user can read and post tweets, retweet, and follow other users. This is where users go for news and trends. Its feature of sending a short 140 character limit makes it ideal for a brand to engage influencers and individuals who value your organization. It’s best for an organization that wants to participate in trending and intelligence provoking conversations.
Instagram – Are you a brand that creates a lot of visual content? Is your audience photogenic or do you have products or services that are loved by women or they appease the younger generation? Then Instagram is a perfect solution for your brand. With over 1 billion active users worldwide and 500 million active daily users, its a superb platform for businesses selling products or services relating to fashion, lifestyle, arts, or organization in industries that are visual-focused.
LinkedIn – This is the social network site for business professionals. It’s perfect for a B2B brand that targets businesses in different industries, that is why the social platform focuses on business connections and industry contacts for employees and working professionals.
Others are Youtube, Pinterest, Whatsapp
Develop a social media promotion strategy
Now that you have decided which channels are ideal for your organization and you have already set them up, its time to sit down and come up with a content marketing strategy that is entertaining, yummy and appealing to your fan base. You need to decide how often you plan to post and what type of content you will post, is it daily, weekly, fortnightly, monthly, or yearly?.
Remember your network is your net worth so take into consideration what you know about your audience, what type of content does your audience prefer? Content engagement is crucial here. The content you develop should not only be engaging but also be valuable to them.
Social media marketing will require a ton of strategy, lots of hard work and sweat to make it work, and reaps benefits from it. Each of your campaigns should be so good that it helps you inch closer to your marketing goals. How often you respond to questions, concerns, and reply with clear-cut answers will prove even further that your strategies are working.
Do you plan to use contests to engage your audience? Valentine, Mother’s day?
To easily reach your followers, do you plan to start conversations? maybe message them
Do you have a set timeline of how long you will take to respond to questions from your audience?
Have a social media content schedule in place
For social media management to work flawlessly, consistency is vital. For you to grow your audience and keep your customers engaged, you’ll need to post quality content consistently. And the best way to do this is by creating a social media schedule. A schedule details when and what you are going to post on which social channel. It should answer the following questions:
What type of content needs to be produced, is it photos, videos, tweets or blog posts?
Who will produce the said content?
When will the content be produced (bearing in mind an ‘event’, ‘occasion’, ‘special moments’)?
Which channel will this content be posted at?
Interact with your fans and customers
Responding to your fan base and customers alike is an essential part of social media management. Whenever individual comments on any of the social media profile with an inquiry or concern, you should take it as a new opportunity to showcase your customer service prowess and ability to provide solutions at any time. Social media is always two streets between you and your customer.
people not only appreciate brands but also expect them to participate in conversations with clients
Your business should routinely check for messages, comments, tweets across all the social media platforms. On top of these, you should respond to every concern or question to the satisfaction of the person who addresses them. That is why you need a social media management solution in place to handle all these and other issues. An excellent social media management solution should be able to organize all your social profiles in one place, enable collaboration among your team members, escalate technical questions and clarifications to concerned people, a publishing calendar, a scheduler, a post creation port among others.
Monitor and track your performance
As with every strategy or investment tracking its performance over time is very necessary. So necessary that without the right tools, solutions, and professional people, you will end up using your resources and get little or no returns. You will want to track and measure your social media campaign results over time. This will affirm that your campaigns are successfully helping you meet your objectives and marketing goals. In the end, you will be able to determine your social media return on investment and decide if you will continue to put more resources on such campaigns or invest them in another platform.
Monitoring and tracking your performance will significantly help in identifying areas of improvement, budgetary allocations, and staff allocations to transfer their success to a slow/nonperforming platform.
Engaging and hiring a social media management expert will significantly improve your response rate, put a customizable and workable solution as per your needs, show ways of monitoring and tracking with ease, provide weekly or monthly reports among many other benefits.
Now that you are ready to take your social media management to the next level, contact us today.