6 Reasons Why Your Organization Needs Professional Translation

It is understood that every organization has its own communication needs, and it is paramount that these needs are met. When you are dealing with an array of global and local Kenyan clients, you have no time for communication barriers.

Better still, you are obligated to facilitate an easy way of communicating with your customers or people meant to benefit from your services. Kenya being a multilingual country and having 42 tribes, which speak 68 languages among them, is genuinely an ethnographically diverse population.

Your organization, through the use of professional translation services, can quickly eliminate any barriers that can pop up whenever they want to reach out to their clients or beneficiaries in the diverse Kenyan population.

In a fast-paced digital world, translation is crucial to any digital organization. Engage with the local Kenyan market by communicating in Swahili or your customer’s local dialect.

Swahili being an official national language besides English, can give any organization an upper hand when it comes to passing their desired information to their target audience. It is also the connecting language among the various local tribes as almost every person speaks it.

Although a high percentage of Kenyan population typically speak their mother tongues within their communities, any Swahili material would pass the message easily no doubt.

“ In a fast-paced digital world, translation is crucial to any digital organization. Engage with the local Kenyan market by communicating in Swahili or your customer’s local dialect. Swahili being an official national language besides English, can give any organization an upper hand when it comes to passing their desired information to their target audience. It is also the connecting language among the various local tribes as almost every person speaks it. Although a high percentage of Kenyan population typically speak their mother tongues within their own communities, any Swahili material would pass the message easily no doubt. “

Choosing the right translation company comes with a variety of benefits that can help align your organization with its goals and objectives. 

1.Effective communication: the bigger picture of establishing any business is to communicate with your customers or end-users of your services effectively. It facilitates an easy way of reaching new and existing consumers. From business meetings to reports, catalogs, and promotional materials, we will ensure information is disseminated in the right direction.

2.International reach: if you are a not-for-profit, charity or an NGO, you will most likely operate locally and set up an office in Nairobi or a local town. You will also probably bring in ex-pats from your country who may not understand Swahili or any other regional language for that matter. Communication with the local population in a language that they know will be crucial. Translation will help communicate your message, simplify your operations, and you will be able to achieve your bigger purpose of helping those in need.

3.Market Expansion for Your Company and Product: Every organization envisions growth and expansion. To expand to all the borders of the country, your products and services need to be introduced to potential markets and customers. What better to do that than localize your promotional materials in Swahili. Be it leaflets, pamphlets, catalogs or product descriptions a good translation will send the message out clearly.

4. Website Localization will Drive more People to your Site: Having a website that will not only convey a message that’s not only true to your organization’s objectives but, also familiar to the person reading it. Localization of your site to Swahili will not only create a simple message of proper terms and culturally accepted words but also expand your customer base and generate brand recognition.

5.Government Regulations: Upholding government regulations and running your organization by following all the laid acts is a necessity. Your employees should work in an environment that they can easily communicate with any staff member. Also, employees should be presented with contracts or legal documents in a language that they understand. Working in far remote areas or even employing semi-skilled people who may not have a good grasp of English prompts an organization to provide ease to understand materials.

6. Missed Opportunities: As a result of digitization and global reach a high number of the Kenyan population has access to the internet and a mobile phone. That population is also located in rural areas where your organization or business can tap into a market that might be ready for your product or service if only it’s in a language they will understand. A considerable percentage of the Kenyan economy is driven by consumption from populations located in rural areas.

5.Government Regulations: Upholding government regulations and running your organization by following all the laid acts is a necessity. Your employees should work in an environment that they can easily communicate with any staff member. Also, employees should be presented with contracts or legal documents in a language that they understand. Working in far remote areas or even employing semi-skilled people who may not have a good grasp of English prompts an organization to provide ease to understand materials.

6. Missed Opportunities: As a result of digitization and global reach a high number of the Kenyan population has access to the internet and a mobile phone. That population is also located in rural areas where your organization or business can tap into a market that might be ready for your product or service if only it’s in a language they will understand. A huge percentage of the Kenyan economy is driven by consumption from populations located in rural areas.